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Our mission is to grow your business by complementing your resources with the seasoned professionals of Windsor & Associates.
Complementing your resources.
Sharing your vision.
Your vision drives your future success. Windsor & Associates embraces your vision. Utilizing our tools, you will communicate a shared vision throughout your organization to energize all team members with your passion to adopt the vision as their own.
With extensive experience in strategic planning, Windsor & Associates will enhance your ability to analyze your current environment and define the opportunities that exist. Strategy will be constructed to capitalize on these opportunities and bridge the gap between your current position and your vision
of the future.
Windsor & Associates enhances your resources to execute strategy. In addition, we implement tools that measure results, facilitate proactive management, and communicate the progress of the shared vision. Windsor & Associates ensures that your strategy delivers the impact required of your vision.
Whether your organization is growing, requiring additional resources, or you are reevaluating the success of your current strategy, Windsor & Associates will help you obtain your goal.
Deb Windsor
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Deb Windsor, President of Windsor & Associates, imparts nearly twenty years of experience in financial management. As Director/Division Controller of the $40 million Payment Systems Division of the Fortune 500 Dial Corp subsidiary, Travelers Express, Deb managed all financial functions. These functions included strategic planning, profitability measurement, pricing and performance reporting. Prior to Travelers Express, Deb directed all planning functions as Manager of Planning and Analysis for a $3 billion financial institution for five years. Deb developed a comprehensive system that provided for cash flow management, interest rate risk management, investment portfolio management along with pro-forma financial projections.
Currently, Deb performs the role of Chief Financial Officer for small businesses.
In addition to business plan construction and pro-forma modeling skills, Deb has extensive experience in the development and implementation of performance measurement techniques. Proper resource allocation can be identified and opportunities highlighted utilizing such tools as activity-based costing. Deb has constructed profitability measurement tools for several entities from a single product line within a bank to a full company profitability database. The resulting profitability information was utilized to identify unprofitable business segments, highlight excess capacity, indicate required re-pricing and facilitate the changes in pricing strategy. Deb also brings systems development skills along with tool construction. She has designed and implemented systems for unit costing, internal funds transfer pricing, responsibility center accounting, profitability analysis, and management reporting.
A key role that Deb performs within Windsor & Associates is to identify where the client is making money and how to make more. Utilizing performance measurement tools, the success of current strategies is measured. Armed with this information, Deb works with a company to construct the strategies that will deliver the impact defined by its vision. The Windsor & Associates’ team works with the client to define actions, adjust strategic plans, complement plan execution, and measure success.
Deb completed a Masters in Business Administration with a finance concentration from the University of Minnesota in 1989. She obtained a Bachelors of Business Administration with majors in accounting and information systems in 1982 from the University of Wisconsin-Eau Claire. Deb obtained certification in public accounting in 1983.
In 1998, the Small Business Administration awarded the state Women in Business Advocate of the Year title to Deb. Deb has also served as a board member of the Minnesota Entrepreneurs Club and the District Seminar Chairperson for Minnesota SCORE. Deb has written several articles for magazines including Minnesota Business & Opportunities, Ventures, and Irwin’s The Community Banker.
Dawn Pappas Jonas
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Dawn Pappas Jonas, Vice President of Windsor & Associates, brings over eighteen years of sales and marketing experience along with extensive project management skills. As Marketing Project Manager, she developed and executed marketing strategy for the three product lines of the $40 million Payment System Division of Travelers Express, a Fortune 500 Dial Corp subsidiary. Dawn managed several major projects including the installation of a PC-based customer service system.
Dawn developed the marketing strategy of a new consumer product for a custom decorating company. She executed all phases of this new product introduction from market research to management of the $500,000 budget. The product launch included establishing an independent sales network, designing sales support materials, training salespeople, designing product collateral, and writing press releases. Currently, she constructs and implements marketing plans for small businesses.
Additionally, Dawn has performed competitive intelligence, constructed pricing policies and designed all forms of promotional materials including catalogs, brochures, press releases and tradeshow booths. She also completed market analysis and new product development abroad for an international ingredient manufacturing company.
Dawn obtained a Bachelor of Arts from the University of Minnesota-Duluth in 1983. She completed additional sales and marketing coursework through the American Management Continuing Education and University of Wisconsin-Milwaukee.
Dawn’s role within Windsor & Associates is to construct effective marketing plans for small businesses and to complement the company in plan implementation. She also assists companies in developing the appropriate sales channels as well as designing high-impact product collateral and other forms of promotional materials.
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